Dynamic. Visionary. Principled. A marketing executive with 20+ years moving culture, sports, entertainment, and technology.
Daylon is a dynamic, visionary, and principled brand, content, and experiential marketing executive with more than two decades of proven impact across culture, sports, entertainment, and technology.
His career has been defined by leading cross-cultural marketing, high-profile events, talent partnerships, and award-winning creative campaigns for some of the world's most influential brands—including Wingstop, AT&T, State Farm, Frito-Lay, T-Mobile, Amazon, JET, Heartland Coca-Cola, M88, and Black Ambition, the nonprofit founded by Pharrell Williams.
Strategic Excellence
A strategic expert in concept evaluation, program development, and data-driven insight, Daylon translates complexity into clear, proactive guidance for senior-level decision makers. His work has shaped integrated brand stories, go-to-market strategies, sponsorship platforms, and culturally resonant experiences that drive measurable business growth.
Led the Cannes Lion–winning Thighstop campaign that turned a supply chain crisis into a viral cultural phenomenon.
Cannes LionSteered major experiential partnerships with Mexican National Team, Super Bowl, All-Star Weekend, and Essence Festival.
As President, led the reimagining of the iconic brand—shaping creative direction, strategic positioning, and long-term financial viability.
Senior Director of Marketing & Communications and Executive Producer of So Ambitious podcast for Pharrell Williams' nonprofit.
Led high-impact campaigns and strategic initiatives across Fortune 500 brands:
A confident and capable leader known for cultivating high-performing teams.
Daylon provides hands-on mentorship across creative, marketing, and operations functions. He thrives in collaborative, innovation-driven environments—building bridges between brand, culture, and community with authenticity and intention.
His leadership style emphasizes strategic clarity, cultural intelligence, and measurable outcomes—empowering teams to push boundaries while staying grounded in business objectives.
Mentoring high-performing teams across creative, marketing, and operations
Fostering collaborative environments where breakthrough ideas thrive
Building bridges between brand, culture, and community with intention
Through his consulting practice It's Just Day, Daylon partners with companies, founders, and cultural institutions to develop breakthrough strategies that move people and shift markets.
Breakthrough positioning and go-to-market strategies that cut through noise
Events and activations that create lasting cultural moments
Strategic partnerships that amplify reach and cultural credibility
Strategic initiatives that connect brands with passionate fan bases
Bold, integrated campaigns that drive measurable business results and cultural relevance
"Aligning passion, skill, and purpose to help teams, brands, and communities achieve greatness."
— Daylon's Mission
Let's build something that moves culture and drives real business impact.