From Cannes Lions to viral cultural moments. Real work. Real results. Real cultural impact.
Featuring Rick Ross
The Challenge:
National chicken wing shortage threatened to disrupt Wingstop's core business. The brand needed to pivot messaging and drive trial of chicken thighs—a historically underutilized menu item.
The Strategy:
Led comprehensive influencer strategy leveraging Rick Ross' authentic relationship with Wingstop. Rebranded thighs as "Thighstop" with celebrity-driven social amplification across TikTok, Twitter, and Instagram.
The Results:
Cannes Lion Winner
Award-Winning Campaign
Pharrell Williams' Nonprofit
The Challenge:
Amplify Black Ambition's mission to empower Black and Latinx entrepreneurs through strategic marketing and cultural storytelling.
The Strategy:
Directed integrated marketing for global founder events across Zanzibar, Cincinnati, and Toronto. Led cross-platform campaigns for the So Ambitious podcast, connecting entrepreneurial stories with cultural audiences.
The Results:
Global Impact
Pharrell Williams' Nonprofit
Multi-City Stadium Activations
The Challenge:
Strengthen AT&T's multicultural positioning and deepen connections with Hispanic/Latinx audiences through authentic sports marketing.
The Strategy:
Orchestrated multi-city experiential strategy across major U.S. stadiums during Mexican National Team matches. Created immersive fan experiences that blended technology, culture, and soccer passion.
The Impact:
Stadium Takeover
Multi-City Activation
Talent Curation & Cultural Activation
The Challenge:
Position State Farm as a culturally relevant brand during one of the largest African American cultural gatherings in the nation.
The Strategy:
Curated and managed talent across panels, performances, and activations. Connected authentic voices to brand messaging, creating meaningful moments that resonated with festivalgoers.
The Execution:
Festival Excellence
Essence New Orleans
American Black Film Festival Partnership
The Opportunity:
Connect American Airlines with Black filmmakers, creators, and cultural influencers during Miami's premier entertainment industry event.
The Approach:
Created premium festival experiences that positioned American Airlines as a supporter of Black creative excellence. Designed activations that felt authentic to the ABFF community while driving brand affinity.
The Outcome:
Strengthened brand presence in the entertainment community. Built meaningful relationships with key cultural stakeholders. Elevated American Airlines' commitment to diversity and cultural support.
Cultural Excellence
ABFF Miami
Let's create work that wins awards and moves culture.
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